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    Northwestern-Ohio State Is Most-Watched College Game Ever on ESPN2; Deemed an ESPN Instant Classic

    NUSPORTSDOTCOM The NU-Ohio State game will be re-aired at 7 p.m. CT this Friday, Oct. 8.
    NUSPORTSDOTCOM
    The NU-Ohio State game will be re-aired at 7 p.m. CT this Friday, Oct. 8.
    NUSPORTSDOTCOM

    Oct. 5, 2004

    EVANSTON, Ill. -- ESPN2's telecast of Northwestern's 33-27 overtime victory over then-sixth-ranked Ohio State Saturday, Oct. 2 was the network's most-viewed college football telecast ever, averaging 2,028,000 households and a 2.3 rating.

    The game is also the fifth most-viewed program (behind last year's four Major League Baseball playoff telecasts) and second highest-rated college football telecast in the 11-year history of the network.

    The game also was deemed an "ESPN Instant Classic" and will be re-aired on ESPN Classic at 7 p.m. CT this Friday, Oct. 8. Since the 2000 season, this is the fourth Northwestern football game to earn "Instant Classic" recognition. The other three games -- all Northwestern wins -- were Northwestern vs. Minnesota (2000), Northwestern vs. Michigan (2000) and Northwestern vs. Michigan State (2001).

    ESPN and ESPN2's college football coverage this season is experiencing viewership growth, including in the key male 18-34-year-old demographic, over last year. Through Oct. 2, ESPN is averaging 1,744,000 households and a 2.0 rating, both representing an increase of 11 percent (vs. 1,578,000 and a 1.8) through the same point last year. Among men 18-34, ESPN is averaging a 1.7 rating, an increase of 42% (vs. 1.2).

    ESPN2's coverage is averaging 855,000 households, marking an increase of 5 percent over last year (vs. 816,000). ESPN2 ratings are even at a 1.0 this year compared to last, while ratings for the male 18-34 demo have increased 33 percent, from a 0.6 to a 0.8.