July 26, 2012
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EVANSTON, Ill. -- Northwestern University Athletics today unveiled new football uniforms for the 2012 season designed by Under Armour, Inc., the Baltimore, Md.-based leader in sports performance apparel, footwear and accessories. The Wildcats' partnership with Under Armour, which was announced in December, is a department-wide, multi-year pact, and represents the company's first outfitter agreement with a Big Ten institution.
The new Northwestern uniforms reflect a fusion of innovation and tradition, providing players with state-of-the-art technology while celebrating the University's football heritage. The focal point of the jersey is a prominent stripe, a symbol of the University's football legacy that recognizes the school as the originator of this design element. Known throughout the football community as the "Northwestern Stripe," this feature will be integrated throughout the entire athletic program, ensuring that each of the 19 sports teams has a unique look but is united by a common thread.
The uniforms incorporate a unique design aesthetic, taking inspiration from the different elements of the Northwestern campus, including the gothic-style architecture and intricate stonework. These details are strategically woven into the uniform through the font style and numeral design, adding intricate details to the prominent Northwestern stipe across the jersey. The uniforms will be complete with baselayer, gloves and footwear that all coordinate with the home and away uniforms.
"We're thrilled about our partnership with Under Armour," said Jim Phillips, Northwestern Director of Athletics and Recreation. "Under Armour apparel, footwear and equipment offers our teams the best innovations and latest technologies to ensure we have a competitive advantage on the field of play."
"Under Armour is dedicated to making all athletes better through innovation and design and the new Northwestern uniforms are the perfect example of blending best-in-class technology with the University's rich football heritage," said Matt Mirchin, SVP Brand and Sports Marketing, Under Armour. "We are excited to see these uniforms take the field and look forward to providing the entire Northwestern athletic department with a unique, cohesive look to represent a great university."
Northwestern will debut its new, state-of-the-art look against Syracuse University on September 1 and at home on September 8 at Ryan Field versus Vanderbilt. Season and single-game tickets are on sale now, including for NU's 7 p.m. primetime home opener against Vanderbilt. Single game tickets for the Nebraska game at Ryan Field are sold out; the only way to guarantee a seat to this contest is through the purchase of season tickets.
About Under Armour
Under Armour®(NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at http://www.ua.com.
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