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    Big Ten Announces Partnership with New Era Pinstripe Bowl

    NUSPORTSDOTCOM The New Era Pinstripe Bowl represents the Big Ten's first official bowl game tie-in on the East Coast.
    The New Era Pinstripe Bowl represents the Big Ten's first official bowl game tie-in on the East Coast.

    June 3, 2013

    Buy 2013 Northwestern Football Season Tickets

    EVANSTON, Ill. -- The New York Yankees and the New Era Pinstripe Bowl announced Monday a partnership with the Big Ten Conference.

    The eight-year affiliation between the two legendary brands features the Big Ten's commitment to play in the annual New Era Pinstripe Bowl from 2014 to 2021. The Big Ten's partnership with the New Era Pinstripe Bowl will mark the conference's first bowl game tie-in on the East Coast. Additionally, for all New York Yankees regular season games, beginning in 2014, the Big Ten will have a significant branding presence in Yankee Stadium, featuring a fixed sign along the first-base line and home plate rotating signage.

    "The Big Ten Conference playing college football at Yankee Stadium is something I know my father would be proud to see come to fruition. He had a great passion for college football and spoke glowingly of his involvement with several of the conference's programs," said New York Yankees Managing Partner Hal Steinbrenner. "Welcoming a national powerhouse conference like the Big Ten to participate in the New Era Pinstripe Bowl and partner with the New York Yankees for years to come only expands the prestige of our great annual bowl game in New York City."



    "Once we saw the success of the New Era Pinstripe Bowl, it became obvious -- especially with the Big Ten's growing East Coast footprint -- that being in the media capital of the world at one of sports' most renowned venues was a natural pairing," said Big Ten Commissioner James E. Delany. "By agreeing to an eight-year partnership, it increases the likelihood that most of the Big Ten schools will have the opportunity to participate in the game, while giving our coaches, student-athletes, administrators and fans the opportunity to experience the nation's biggest metropolis and an iconic setting like Yankee Stadium."

    Established in 2010, the New Era Pinstripe Bowl has featured some of the most memorable moments of bowl seasons in just three short years and has seen increased attendance figures with each successive game, including a record 41,203 in 2012.

    In the week prior to the New Era Pinstripe Bowl game, players, coaches and university staff take part in a variety of events, showcasing their respective universities to the New York metropolitan area. Special events, promotions and community outreach will take place throughout New York City during the week of the bowl game to create an unforgettable experience for fans, families, players and staffs of the two teams.

    Prior to the inception of the New Era Pinstripe Bowl in 2010, the last college football bowl game had been played in the Bronx in 1962 when Nebraska edged Miami (Fla.), 36-34, in the Gotham Bowl at the original Yankee Stadium.

    Northwestern Football coming off a 10-win season, capped by a victory in the 2013 Gator Bowl and top-20 year-end rankings in both the Associated Press and USA Today/Coaches Polls. Season tickets are available by accessing the online ticket sales center or by contacting a Northwestern ticket sales representative at 888-GO-PURPLE.


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