Feb. 11, 2013
EVANSTON, Ill. -
In consultation with a pair of highly respected Northwestern economists, the NU men's basketball program is launching Purple Pricing, beginning with the Ohio State contest Feb. 28 at Welsh-Ryan Arena.
With limited tickets remaining for that particular matchup, a version of a "Dutch Auction" will be conducted. Here's how it works:
When you visit the ticket purchase page or call 888-GO-PURPLE you will be notified of the Current Price for tickets.
This price may decline as the game date approaches, it will never increase.
You are protected if the price is reduced after you purchase because you will be refunded the difference. If you bought a 200 level seat we will refund you the difference between the final 200 level seat price and the price you paid. (Similarly, if you bought a 300 level seat we will refund you the difference between the final 300 level seat price and the price you paid.) That's the Purple Pledge.
So you have nothing to lose by securing your seats right away because the final price you pay will be the best price you could have paid by waiting.
So get in now to get the best selection of seats.
|Learn More About Purple Pricing|
Jeff Ely, Northwestern economics professor, and Kellogg School economist Sandeep Baliga are consulting on the project as Northwestern Athletics continues to research pricing in the marketplace. Watch the video for more explanation on Purple Pricing.
Purple Pricing is also being conducted with the Penn State contest on March 7. Tickets are limited for all remaining Northwestern men's basketball home games.
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