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    Travis Goff
    Travis Goff

    Deputy Director of Athletics (Development)

    Alma Mater:
    University of Kansas


    Fred Smith Joins NU as Associate AD for Major Gifts

    University of Michigan graduate most recently spent nine years at Santa Clara


    Travis Goff Named Deputy Director for Athletics and Recreation, Development

    Kansas native joins Northwestern after eight-year stint at Tulane University

    Travis Goff joined Northwestern as Deputy Director of Athletics and Recreation for Development in September of 2012. Goff arrived in Evanston after more than eight years in a similar capacity at Tulane University.

    Goff leads Athletics and Recreation's fundraising initiatives, including campaign efforts totaling $285 million, comprehensive major gift and annual giving programs and a team of 10 dedicated development professionals committed to securing resources for Northwestern student-athletes. In addition, Goff serves as a member of the athletic department's Executive Staff and works closely with Vice President for Athletics and Recreation Jim Phillips and other members of the executive team on the overall direction of the department.

    On March 14, 2014, Northwestern University launched "We will. The Campaign for Northwestern," a comprehensive campaign with a goal of raising $3.75 billion in support for the University. Highlighting Athletics and Recreation's $285 million goal is the Lakefront Athletics Complex, a new multipurpose complex that will provide NU student-athletes with world-class training, support, and competition facilities. Located on the north end of Northwestern's Evanston campus and with spectacular views of Lake Michigan, the new complex will include more than 500,000 square feet of new or renovated athletics and recreation space that will serve not only intercollegiate sports and recreational activities, but also provide space for major University-wide events.

    In fiscal year 2013, Northwestern Athletics received more than $101 million in new gifts and commitments, shattering previous records and providing tremendous momentum for the launch of the campaign. Goff works closely with Phillips, development leadership and development directors from across campus to ensure Athletics and Recreation is positioned for success.

    Prior to joining Northwestern, Goff served as the Associate Athletic Director/Senior Director of Athletics Development at Tulane and was responsible for leading the $70 million athletics fundraising campaign entitled "Home Field Advantage" with a focus on raising funds to develop an on-campus football stadium. He led the strategic direction for athletics fundraising, personally soliciting and closing major gifts, worked with the Director of Athletics and Central Development leadership to manage the athletics prospect pool, and also oversaw the Tulane Athletics Fund, the department's annual fund program.

    In 2011-12, Tulane Athletics raised nearly $30 million via 3,500 donors, both record-shattering results. Goff also served on the executive staff team for Tulane Athletics from 2006 until his departure. He previously served as the Associate Athletic Director for External Affairs at Tulane, with oversight of development, marketing, ticket sales and operations, and communications.

    Prior to joining the Green Wave staff, Goff worked in development for the University of Kansas Athletics Department. A 2002 graduate of the University of Kansas with degrees in journalism and sociology, he completed his Master of Business Administration from Tulane University in 2007.

    A native of Dodge City, Kan., Travis is married to the former Nancy Kockott, a 2005 Tulane alumna (MBA 2008) and former tennis standout for the Green Wave, and together they have a daughter, Ellie Jean Goff, born in September 2013.