Indiana graduate is new Deputy Director of Athletics (Operations)
Chris Reynolds joined the Northwestern Department of Athletics and Recreation in December 2012 and serves in the position of Deputy Director of Athletics for Operations and Administration. Upon his arrival, Dr. Jim Phillips, Vice President for Athletics and Recreation stated, "We're ecstatic to add someone of Chris' skills and character to our team. His professional experience in college athletics is remarkably varied, and that informed perspective will help us continue to deliver a world-class experience for our student-athletes."
Reynolds reports directly to the VP for Athletics and Recreation and serves on the AD's Executive Staff. He has direct responsibility for the planning and management of Recreation, Equipment Operations, and the Facilities and Event Management units.
In addition, Reynolds supervises all facets of planning, design, and construction of athletic capital facilities projects, including the current management and oversight of the $260 million Lakefront Athletics Complex and is involved with the development staff in securing funding towards the completion of this project. Also, he oversees the comprehensive renovation of the Rocky Miller Park Baseball Complex. In October of 2014, he managed to completion the $8.5 million renovation of the current Recreation facility used by Intramural and Club Sports programs and the entire Northwestern community.
Reynolds is a member of Athletic Department Giving Campaign Committee and manages a diverse array of external relationships which includes serving as a representative to the City of Evanston and their City Council, and oversight for the operational management of the relationship with Under Armour, the official outfitter of Northwestern's athletic program.
In 2014, he hired and provides oversight for the first-ever staff member whose responsibility is to manage and enhance the Northwestern fan experience, with particular emphasis on Football and Basketball. Also, Reynolds has sport administration responsibilities for men's and women's tennis and volleyball. Throughout his career, he has directed the head coach search process for a variety of Olympic sports. Additionally, Reynolds has been integrally involved in head coach searches in the sports of football and men's and women's basketball.
As a member of the Executive Staff, Reynolds is involved in the development and refinement of departmental policies and procedures and provides coordination and oversight of emergency safety training for the department. Additionally, he serves on the University Sustainability Council, the Big Ten Conference Administrative Council, and the Big Ten Conference Sport Management Committee.
Prior to arriving at Northwestern, Reynolds spent nine years at Indiana University in a variety of senior level roles, serving in the position of Associate AD beginning in 2003 before subsequently being promoted to Senior Associate AD the following academic year.
While at Indiana, Reynolds managed human resources, media relations, and negotiated the Hoosiers' apparel transition from Nike to Adidas, which more than doubled the amount of dollars and merchandise to the department. He also held sport administration responsibilities for football, men's basketball, women's basketball, and nine other Olympic Sport Programs during his tenure. He supervised the Student-Athlete Development and Well-Being unit that enhanced the personal development of student-athletes and provided them exposure and employment opportunities upon graduation. As liaison to the University General Counsel's Office at Indiana, Reynolds coordinated and managed all of the department's contracts involving corporate sponsorship, shoe and apparel, and employment agreements for head and assistant coaches. While at Indiana, Reynolds held a joint appointment as an adjunct professor beginning in 2009, teaching courses in Sports Marketing, Sports Law, NCAA Compliance, and Sports and Higher Education.
Prior to joining the staff at Indiana University, Reynolds served as an Assistant Athletic Director at the University of Notre Dame and has held positions in the athletics departments at Michigan State University and Western Michigan University.
Reynolds attended Indiana University and earned his Bachelor of Arts degree in 1993, a law degree in 1996, and a Ph.D. in 2012. As an undergraduate, he was a 4-year letterwinner in basketball and team captain in his senior year. Reynolds helped lead IU to Big Ten titles in 1991 and 1993, and the team participated in the 1992 Final Four.
A native of Peoria, Ill., he and his wife, Katrina, who serves as an Assistant Dean of Students at Northwestern, have two children: Joshua and Olivia.