Director of Digital and Social Communications
Doug Meffley is in his 12th year in the athletic communications department at Northwestern, beginning his career as a work-study student in 2002 and working his way up to his current position of Director of Digital and Social Communications.
Meffley oversees NUsports.com, the official athletics website of Northwestern University, and is in charge of NU's social media strategies. His social media campaigns were featured by Crain's Chicago Business in the publication's "Best of Social Marketing" for 2012. Meffley also is the primary athletic communications contact for Northwestern softball and men's golf.
Meffley previously served as the communications contact for NU football, men's and women's swimming, women's basketball, volleyball, men's soccer, field hockey and women's golf, and managed Northwestern's multimedia program until 2007, when an athletics video department was established for the first time at NU.
Meffley graduated from Northwestern's Medill School of Journalism in 2004 and promptly was promoted from athletic communications student assistant to intern before earning a full-time position in February of 2005. He again was promoted to associate director in 2009 and director of digital and social communications in 2012.
Meffley was named the inaugural Swimming World Magazine SID of the Year in 2007 and has appeared on the honorable mention list for the award in subsequent years. He currently serves on the College Sports Information Directors of America (CoSIDA) Academic All-America Award committee and was part of the team for the first NCAA Champions Forum held in conjunction with the 2011 Women's College World Series. He has lectured and contributed to multiple conferences on social media topics, and has lectured on the sport of softball at the annual CoSIDA national convention.
In addition to his work in communications, Meffley is a professional public address announcer and emcee. Now in his 11th year as the Voice of Northwestern Softball, Meffley also has served as the PA announcer at home events for many of Northwestern's varsity programs, including football, men's basketball, women's basketball and volleyball. He announces around the Chicagoland area, recently completing his ninth season in 2013 as the Voice of the Chicago Bandits, a member of National Pro Fastpitch. Meffley performs press box public address duties at the Big Ten Football Championship game, moderated the Big Ten football media days opening session in 2007, 2011 and 2013, and was a finalist in the Chicago Cubs Voice of Wrigley Field open audition in 2011.
Meffley earned the Boy Scouts of America Eagle Scout Award at the age of 14 and spent three summers on staff at Philmont Scout Ranch in Cimarron, N.M., as a Ranger. While attending Northwestern, he completed newsroom internships at The Crescent-News (Defiance, Ohio) and the Lexington Herald-Leader (Lexington, Ky.). He is a former Crescent-News Paper Carrier of the Year.
A native of Defiance, Ohio, where he was a three-year captain and three-time all-league selection with the DHS soccer team, Meffley resides in Evanston and is married to Maureen Palchak.