2013 paid season ticket base projected to double 2009 totals
Ryan Chenault joined the Northwestern University athletic department in February 2007 and has served as the Assistant Athletic Director for Marketing since 2010.
In his current role, Chenault oversees the day-to-day management of the athletic department's marketing efforts including ticket sales strategy and support, advertising creation and media buying, marketing and promotional efforts for all 19 varsity athletic programs, the activation of corporate sponsorships and the enhancement of the gameday experience. He is also serves as a liaison with campus organizations such as the Office of Alumni Relations and Office of Student Affairs with the goal of fostering support and growth for the athletic department throughout the University.
During his time at Northwestern, Chenault has helped produce record numbers for the football program including all-time highs for season tickets, ticket revenue (season and single-game) and season-long attendance. Similar results have been produced for the men's basketball program and a number of other varsity Wildcats programs.
In 2010, he implemented the launch of the "Chicago's Big Ten Team" marketing and advertising campaign, which is still in place, that resulted in the largest same-stadium attendance increase of all FBS football schools in the country that year.
Additionally, Chenault serves on the athletic department's senior administrative team and as is currently a secondary sports administrator for the women's lacrosse program, having previous served in this role for the men's and women's swimming and diving programs. In addition, Chenault oversees the Northwestern Marching Band and WildPride Spirit Squad.
Chenault received his Bachelors of Business Administration in Marketing and Bachelors of Arts in History from the Ohio State University in 2002. In 2005, he earned his Master's of Education with a specialization in sports administration from Xavier University. He currently resides in Evanston with his wife Kristin and his two children Andrew and Madeline.