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    Northwestern Athletics, Chicago Cubs Announce Historic, Long-Term Partnership

    NUSPORTSDOTCOM NU and the Cubs have entered into a first-of-its-kind reciprocal marketing partnership.
    NU and the Cubs have entered into a first-of-its-kind reciprocal marketing partnership.

    Feb. 5, 2013

    WATCH: Full Announcement Press Conference | Coaches & Cubs React to Announcement | Coach Fitz Interview | Coach Amonte Hiller Interview | Coach Stevens Interview

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    CHICAGO -- Northwestern Athletics and the Chicago Cubs announced on Tuesday (Feb. 5) an innovative, multi-year event and reciprocal marketing partnership that will showcase a wide range of Wildcats athletic programs at historic Wrigley Field in coming years, including baseball, lacrosse and five Wildcats football games.

    "We are thrilled to partner with a professional sports franchise as iconic as the Chicago Cubs in an agreement that truly is the first of its kind," said Jim Phillips, Northwestern University Vice President For Athletics & Recreation. "As Chicago's Big Ten Team, this is a natural fit that will create tremendous opportunities for our student-athletes, our coaches and our fans in the area. I'd like to personally thank the Ricketts family and the entire Cubs executive team for all of their efforts in bringing this remarkable partnership to fruition."

    The agreement allows Northwestern to establish an ongoing marketing presence in one of the world's most popular and recognizable sports landmarks, and the Cubs to leverage its brand and marks at Wildcats venues including Ryan Field and Welsh-Ryan Arena. Northwestern will have opportunities for concourse presence and fan giveaways at Wrigley Field, as well as professional development experiences for student-athletes in the Cubs front office.

    WATCH: Reaction to the Northwestern/Chicago Cubs Partnership

    "The Cubs are excited to establish an ongoing partnership with Northwestern that leverages our brands and facilities to help grow both fan bases for years to come," said Cubs President of Business Operations Crane Kenney. "We enjoyed working with the university in 2010 to host the first college football game at Wrigley Field since 1938 and look forward to entertaining a variety of collegiate sporting events in the future."

    As part of the partnership, the Friendly Confines will potentially serve as a home venue for many of Northwestern's 19 varsity programs over the coming years. Two sports programs have tentatively set dates to kick off the exciting partnership.

    On April 20 this season, Northwestern baseball will host Big Ten opponent Michigan. Next spring (2014), the Wildcats women's lacrosse team -- winner of seven of the last eight NCAA championships under head coach Kelly Amonte Hiller -- plans to host regional rival Notre Dame.

    The dates for the five Wildcats football games are pending due to the scheduling of the Wrigley Field restoration project. Details on other game dates, opponents and ticket information for all Northwestern athletic events at Wrigley Field will be provided at a later date.


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